Automotive Blog

Automotive Loyalty: Driving factors and the details behind them, Part 1

Watch this video log from Tom Libby, Manager of Loyalty Solutions with IHS Markit, as he discusses the driving factors of automotive loyalty and what that means for automakers in today's vehicle market. 

In part one of this two part series, Tom helps to define automotive loyalty, how the industry looks at brand loyalty, conquest and defection and how automakers continue to compete for market share with actionable loyalty data and insights. 

In this video, Tom covers topics that include:

  • Factors that are driving brand loyalty in today's market
  • What "conquest" and "defection" mean as it relates to brand loyalty
  • Loyalty Chain solutions and how they help improve your brand loyalty


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About The Author

Manager, Loyalty Solutions and Industry Analysis

Tom currently uses his passion for the auto industry to serve as a Solutions Consultant for IHS Automotive's Loyalty Practice. His past roles here include Sr. Forecasting Analyst and PolkInsight Advisor (he worked for two years in Polk’s Woodcliff Lake, New Jersey office). Tom's other interests include reading, gardening, sailing and running. Aside from Detroit and New York, Tom has also lived in Los Angeles, Denver, and Boston, where he drove a taxi for two years. Tom has also traveled extensively in the United States and overseas, including an overland trip across Asia after graduating from college. Tom is inspired by people who practice what they preach and enjoys socializing with friends that he's met throughout his career and from school.

Tom is a past member of the Board of Directors of the Society of Automotive Analysts (SAA). During the 2009 calendar year, Tom was President of that organization. He is an active member of the Automotive Press Association, and in the past has written a blog for the online version of the Detroit Free Press. Tom has a bachelor's degree in history from Amherst College, an MBA with a marketing concentration from Columbia University and once served as an Adjunct Professor of Market Research at Pepperdine University in Malibu, California.