Top Sites (Tridion)

IHS Customer Logins new (Tridion)

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa new. (Tridion)

Luxury Market Laughing at Death

Do you care if your brakes on your car work really well? It's one of those basic attributues we expect when buying a vehicle.  Take a look at this 2010 ad for the Mercedes-Benz E Class titled Sorry. I think it's a masterpiece in demonstrating the raw benefit of their braking technology. Automotive marketing works when it triggers emotion and humor. Nice job to the agency Jung von Matt/Neckar!

Posted by Lonnie Miller, Vice President, Marketing & Industry Analysis, Polk (02.08.2011)


blog comments powered by Disqus